How to Start a New Pottery Business in London, UK: Procedure, Documents required, Cost, type of License, How to promote?

Pottery Class London

How to Start a New Pottery Business in London, UK?

  • Start by carrying out in-depth market research. Determine your target market, rivals, and potential clientele.
    Make a thorough business plan that details your objectives, financial plan, pricing strategy, and marketing approach. Your route map will be this strategy.
  • Conduct thorough market research first. Find out who your competitors and potential customers are.
    Create a complete business plan that includes information about your goals, budget, pricing strategy, and marketing strategy. This tactic will be your road map. Register with HM Revenue & Customs (HMRC) .
  • Locate a good spot for your pottery workshop. If you intend to sell your pottery on-site, consider elements like foot traffic, accessibility, and proximity to suppliers.
  • Invest in high-quality pottery tools, kilns, clay, pottery wheels, glazes, and supplies. Make contact with suppliers of pottery.
  • Organize your studio space effectively, ensuring it is well-ventilated and furnished with the required security equipment, such as fire extinguishers.
  • Consider taking pottery classes or hiring professional potters to work with you if you don’t already have experience. You can produce high-quality products by honing your abilities.


  • A pottery business may be eligible for one of the British government’s numerous government financing initiatives. This public funding may originate from national, regional, or local government agencies.
  • Different businesses have various financial needs. Often, no fixed cost is associated with starting, growing, or running a pottery business.
  • It’s crucial to recognize that each funding program has specific requirements you must meet when you’re ready to apply for funding for your small business, whether it be a pottery studio or another kind of enterprise.
  • You must have A solid business plan,3 year financials (current financials or projections),PitchDeck presentation (not mandatory but helpful), Completed and confirmed funding application.
  • You can register here.
  • Check the eligibility here.

Documents required

  • Create a comprehensive business plan that outlines your business goals.
  • Check with your local council or borough for any specific permits or licenses required to operate a pottery studio or retail business in your chosen location.
  • You’ll need to obtain a Unique Taxpayer Reference (UTR) from HMRC, essential for filing taxes and other financial transactions.
  • If you plan to operate a studio with public access, you may need public liability insurance to protect against potential accidents or injuries on your premises.
  • You’ll need a lease agreement if you’re renting a studio space.
  • Maintain detailed financial records, including income statements, balance sheets, and receipts.
  • Create safety guidelines and documentation for using equipment and materials in your studio.


  • It is approximately $50,000 to $150,000.

What type of License to obtain?

  • Environmental Health License
  • Street Trading License
  • Fire Safety Certificate
  • Waste Disposal License
  • VAT Registration
  • Intellectual Property Protection

How to promote your Pottery business to grow further in London, UK?

To take it to the next step, you should promote your business.

  • Showcase your work in the social media
  • Conduct an art fair / Workshop.
  • Create a professional and user-friendly website.
  • Send regular newsletters with updates, promotions, and upcoming events.
  • Optimize your website for local search using keywords related to pottery and your location.
  • Partner with local influencers or bloggers.
  • Hosting pottery classes and workshops.
  • Attend local art and craft fairs, markets, and exhibitions.
  • Partner with local cafes, restaurants, or boutiques to display and sell your pottery pieces
  • Attend local art and craft networking events and join art associations.

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