How to Start a New Pottery Business in London, UK?

Start by carrying out in-depth market research. Determine your target market, rivals, and potential clientele.
Make a thorough business plan that details your objectives, financial plan, pricing strategy, and marketing approach. Your route map will be this strategy.
Conduct thorough market research first. Find out who your competitors and potential customers are.
Create a complete business plan that includes information about your goals, budget, pricing strategy, and marketing strategy. This tactic will be your road map. Register with HM Revenue & Customs (HMRC) .
Locate a good spot for your pottery workshop. If you intend to sell your pottery on-site, consider elements like foot traffic, accessibility, and proximity to suppliers.
Invest in high-quality pottery tools, kilns, clay, pottery wheels, glazes, and supplies. Make contact with suppliers of pottery.
Organize your studio space effectively, ensuring it is well-ventilated and furnished with the required security equipment, such as fire extinguishers.
Consider taking pottery classes or hiring professional potters to work with you if you don’t already have experience. You can produce high-quality products by honing your abilities.

A pottery business may be eligible for one of the British government’s numerous government financing initiatives. This public funding may originate from national, regional, or local government agencies.
Different businesses have various financial needs. Often, no fixed cost is associated with starting, growing, or running a pottery business.
It’s crucial to recognize that each funding program has specific requirements you must meet when you’re ready to apply for funding for your small business, whether it be a pottery studio or another kind of enterprise.
You must have A solid business plan,3 year financials (current financials or projections),PitchDeck presentation (not mandatory but helpful), Completed and confirmed funding application.
You can register here.
Check the eligibility here.

Create a comprehensive business plan that outlines your business goals.
Check with your local council or borough for any specific permits or licenses required to operate a pottery studio or retail business in your chosen location.
You’ll need to obtain a Unique Taxpayer Reference (UTR) from HMRC, essential for filing taxes and other financial transactions.
If you plan to operate a studio with public access, you may need public liability insurance to protect against potential accidents or injuries on your premises.
You’ll need a lease agreement if you’re renting a studio space.
Maintain detailed financial records, including income statements, balance sheets, and receipts.
Create safety guidelines and documentation for using equipment and materials in your studio.

How to promote your Pottery business to grow further in London, UK?

To take it to the next step, you should promote your business.

Showcase your work in the social media
Conduct an art fair / Workshop.
Create a professional and user-friendly website.
Send regular newsletters with updates, promotions, and upcoming events.
Optimize your website for local search using keywords related to pottery and your location.
Partner with local influencers or bloggers.
Hosting pottery classes and workshops.
Attend local art and craft fairs, markets, and exhibitions.
Partner with local cafes, restaurants, or boutiques to display and sell your pottery pieces
Attend local art and craft networking events and join art associations.